Keep your Brand Alert and Informed

Evolution is inevitable, in the modern world, where all the brands are fighting for survival. Companies need to be active 24/7 because of the change in life styles. No matter who the intended customer of your brand is, here are a few things to be kept in mind, in order to keep your brand alert and informed:

Your brand should be familiar with your customers’ frequent purchases, because its purpose is to inform the customer. Ensure that your marketing strategy revolves around this concept.
Everyone today uses the internet, although the role may differ from being an information source or a means to the purchase. So this medium should be the primary means of your communication with the customer.
The traditional path of the buying decision has evolved, and people now react to advertisements in a different way, because now advertisements lead to an internet search, and a website can result in more customers being able to contact the company. Every interaction is an opportunity for the brand.
Creativity has always been imperative to the progress of a brand, however being relevant and astonishing is equally important.

The link between being creative and responsive can simply be explained by the idea that customer delight needs to be achieved. Every flourishing brand has established some basic principles which include user friendly and functional web payment options, and receiving a ringing phone in 3 rings. However, to become the leading brand, creating customer delight is essential.

Therefore, once the basic rules have been put to practice, the brand should focus on surpassing the customers’ anticipations. It is crucial to identify such opportunities and utilize them to do something amazing. This process of identification can be achieved in several ways.

Your brand should try and point out all the possible channels and opportunities for the brand to reach the customer, and identify a path of customer journey.
This journey should be divided into several fragments. It should be kept in mind that these segments should pragmatic and systemized, e.g. the payment methods provided, call centres, and even forms for customer services.
All possible interaction opportunities should be analyzed to identify which opportunities can be used to create customer delight and thus surprising them, through the use of new ideas and creativity.

The use of advertisements, other social media or your own website, can made to achieve this. Customer delight, in many ways, has also been achieved through the way the option to track orders is designed. Asking customers for feedback, and valuing it by implementing that advice and improve the customer experience, is one way to delight customers, as Dell has done in the past. It must be kept in mind that advertising isn’t the only chance for a brand to flaunt their creativity. Creativity can be evident in all activities of your company.

Incessantly trying to infuse creativity into your organization through revising your interactions will result in you becoming informed and alert. Keep in mind a few things when indulging with the customers that are “always on”:

Having a blog full of new content is not the way to go, in fact this is just a misconception. A better way would be to share any new content, such as an update or a feature or a bulletin, which is relevant to your brand and will peak your customers interest, using social media and by emailing. Quantity in this case is irrelevant; the relevance and quality will make a difference. Anything else should be left out.
The public should be impelled to interact with your brand when they want to do so. Chances are, people might already be talking about it, and participating in this conversation does not involve the setting up and maintenance of a social media platform. Your brand can hold these conversations on the ground they find suitable, keeping the conversation plain and appropriate.
It is essential that your brand doesn’t jump on every bandwagon, following every craze, such as that of Groupon. It should be ensured that a brand selects what is suitable for its customers, and will be a progressive change in their lives. The next step, then, should be to evaluate the technology that perfectly fits the idea. Your agenda should define your technology, not the other way round.
Your brand should understand that all marketing channels will now work in a chain, such that a TV commercial leads to a search, which is a part of the social networks. It is for think reason that each one affects the other, therefore planning and synchronizing are essential.