Oracle: The Brand
Oracle (also known as Oracle RDBMS or Oracle Database) is a database management system owned by the Oracle Corporation, a company which specializes in computer software, hardware systems and services, and which was founded in 1977 by Larry Ellison, Bob Miner and Ed Oates.
It evolved from the first commercially available RDBMS developed in 1970, to the Oracle Database 11g which was released in 2007 and finally upping its game to the recent 12c released in 2014.
Oracle has become one of the world’s leading supplier of software for information management and the world’s second largest independent software company according to Oracle Business strategy.
From inception, Oracle’s goal has been to innovate and lead the company while solving the problems of its customers /software users. This goal has been the driving force behind its 3 principles: Simplify, Standardize and Automate
- Simplify: enterprises must increase the speed of information delivery with integrated systems;
- Standardize: enterprises must reduce cost and maintenance with open, easily available technology and,
- Automate: enterprises must improve operational efficiency with technology and best practices.
ORACLE BRAND
Oracle Brand estimates Oracle’s brand value to be at about $26.5 Billion.
Oracle as a brand focuses on bringing users the best technology while making it easy and convenient to use. Mark Hurd who works at Oracle, stated that “our products are designed to be the best technology at every single layer of the stack and then be vertically integrated. We want to give customers choices for how they access that technology – on premises, using a public cloud, or a hybrid cloud combination. It’s your choice how you get access to all this technology”.
As at 2016, the oracle brand ranked #17 in Interbrands most valuable global brands- a testament to the oracle brand’s dedication to customer success and to empowering organizations in a world that is getting more digitalized than ever.
The Brand continually strives to be simple, authentic, adaptive, engaging, knowledgeable, relevant and above all, stays committed to being innovative in applications, hardware and cloud services, in order to help achieve the strategic goals of its 420,000 customers.
