Mercedes Benz Branding
Mercedes is a reputable brand that understands the minds of consumers. They innovatively develop automobiles that meet the expectations of their target audience.
The brand, a division of the German company Daimler AG with headquarters in Stuttgart, Germany, whose origin can be traced to 1886, is always seeking for new ways to make their consumers more comfortable.
Luxury Over Ordinary
While some agree that there are people who buy “things” they don’t really need for prestige, others will argue that there is more to luxury cars than just prestige.
Because of what luxury cars stand for, they possess additional features in their functions and operation. They constantly evolve and improve with time. They are in fact ahead of their time.
Geoff Day, a spokesman for Mercedes says, “I think that in bad times, people go to authentic and credible brands, and that why we benefit where the non-luxury market does not.”
Consumers Trust The Brand
Mercedes has the type of confidence a luxury brand should have. As bad as the economy may be, people still prefer to buy real value, a vehicle that guarantees real safety and a happy glow every time they get in. Luxury brands such as Mercedes have the most advanced safety options, lush interiors, the most options for customization, and, of course, beauty.
Core Values Of The Brand
The core values of the Mercedes brand are Passion, Communication, Fun, Integrity, and Team. It is no surprise why passion comes first as their core value. You can see that their vehicles are delicately crafted yet built to be as rugged as a stallion.
The “one man, one engine” is not just some saying. It actually means that, depending on the vehicle, an engine is built by a specific master at the craft who painstakingly inspects it. Every component is examined, and after extensive checks, the engine gets endorsed with his signature, only when he finds it deserving.
Let’s not leave out communication, fun, integrity and team, which are all apparent in the Mercedes consumer experience. The brand puts much effort into ensuring their consumers enjoy an exhilarating customer journey.
The Brand Image Of Mercedes Benz
Mercedes Benz is not just a beauty brand. The functional and technical features found in their vehicles are supreme! There are safety measures put in place to signal impending danger. There are radars, 360 networks of cameras, and sensors that cut through the thickest darkness. Some even have collision prevention assist, and blind spot assist to name a few.
Have you seen the luxurious array that has got a command system to help fine tune your needs just like Siri? There are also “build your own” options for those who want a custom brand of Mercedes Benz. These luxury features and options appeal to the senses of the consumers.
Mercedes has tailored their innovative solutions towards meeting the desires of consumers in a way that sustains their image and brand identity.
