Budweiser Branding
Budweiser is one of the oldest brands in the world today. The core values of the brand are optimism and celebration.
Budweiser has mastered the delicate craft of producing beer. They have now included in their mode of operation, the art of listening to the needs of the people, and the need to make different blends that would suit everyone who has attained the acceptable drinking age.
Colour Change And Entry Into Global Market
The change of colour from the traditional American red, white and blue, to red, white and gold connotes their grand entry into the global market.
Customer Centric
A strong focus of Budweiser branding is the “it’s all about you” approach. They are one of the most docile brands in terms of marketing aggressiveness. They have instead mastered the art of connecting with consumers by creating real life experiences they can relate to.
A good example of this strategy is the recent partnership with LYFT in response to the newest U.S drunk driving statistics offering up to 80,000 rides home on weekends and holidays to combat the high rise of drunk driving deaths.., a first of its kind of partnership.
Understanding The Relationship Between Beer And Sports
The brand is a major player in the global beer and sports partnership scene- actively involved in sponsoring sports in over 150 years of being around in the Larger field (not Karl).
For the brand, successful marketing in the sports scene goes beyond the purchase of a 30 second spot in a stadium. It is the collective effort of hundreds of people involved with the organization to leverage in sports and innovative ways to connect with customers.
Understanding Of Music And Culture
Furthermore, in a bid to continue to be the glue that brings people together regardless of cultural differences, Budweiser has adopted live music sponsorship. Their target audience attend live music shows by the millions so the partnership with live music companies has only helped to further grow the brand.
Emphasis On Consumer Experience
Ricardo Marques, the VP of Budweiser says, “Budweiser is one of the most powerful brands in the industry, so awareness is no longer the main point for sponsorship. It is no longer about the signage or the size of a logo. It is about what people talk about and the experience they take away and talk about, remember and post online”
This sums up the whole purpose of a leading brand.
Giving Back
It is all about the people, and the memories you help them create. This is what Budweiser stands for. All through their existence, they have remained committed to being all about the people in every way.
